Connect With Potential Clients Before You Even Meet Them Using Professional Branding Portraits
Clients buy from businesses they know, like and trust. Using branded photos of you, your team, and your space, will help potential clients get to know you. They also set the tone and tell clients what they can expect when working with you. When you work with me, I make sure you also get images you can use to tell clients your story and begin gaining their trust.
The Benefits of Using Branded Images in Your Marketing
Shows Professionalism
Provides a Positive First Impression
Makes You Relatable & Human to Potential Clients
Increases Engagement
Creates Consistency
Drives Brand Awareness
Sure, I can do a traditional headshot. You definitely need at least one professional headshot per person on your team, but my branding photography is much more than a headshot! I recommend expanding your storytelling power by doing a full branded photoshoot that allows me to capture your business in action.
This type of photoshoot looks different for every business and I’ll customize a plan just for you, but in general, I like to capture images that would be considered a “day in the life” of you and your team. Some will be posed shots, but most will include photographing your space in a natural way. I like to capture:
Team interactions
The team interacting with clients
Clients enjoying your space
The products you use
Behind-the-scenes footage
And anything else you need to bring your brand to life
Knowing What to Capture in a Branded Photoshoot
When you work with Melissa Crown Photography on a photo shoot for your business, I’m not just going to walk in the day of your appointment and start taking pictures. There’s a planning process beforehand. I’m going to talk with you and understand how you’re hoping to use these photos.
Then, we’ll come up with a shot list to ensure we get all the images you need the day of your photoshoot. Not to worry, if you’re not sure what you need, I will guide you and make recommendations! Then on the day-of we’ll start your shoot with a plan, but also capture some candid’s along the way.
How To Use Images from a Branded Photoshoot
You may be thinking, “great, but how do I use all these pictures?” The truth is the possibilities are endless.
Branded photography gives a great first impression so most businesses I work with use their photos:
On Their Website
On Social Media
In Their Blog Posts
In Marketing Materials
For PR Opportunities
Then, some really get creative and use their images to create videos for social media!
Pricing & Packages
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Description: This shoot is wonderful for making your online presence as decisive and authentic as your business already is. Tailored to be 1000% you (right down to your favorite coffee shop or reading nook), we’ll show you behind the scenes, being a bad-A at work, and allow your clients to get to see YOU - looking beautiful and confident (because you are). These shoots work best if:
• You are looking to create authenticity and cohesion for your brand. You’ve had several shoots
here and there, but now you’re wanting your socials to ‘look the part’ of the work you’re doing.
• Your content calendar for the quarter is ready and now you want to get the imagery to match.
• You understand that you are your brand and you want to curate a library of on-brand images
of yourself to use when the inspiration hits.
Cost: $1650 for all the best photos from your shoot, 60++ photos - enough imagery for 2-3 months of content. See the Branding & Content Creation gallery here.
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Description: I love these shoots! You’ll get a fully decked out, luxe studio space or beautiful model
home for your set, along with a GOAT make-up artist that assures that you still look like YOU, with
some sparkle and OOH-AHH! These shoots are on set dates and locations. The next one is posted
here. You spend about 45 minutes getting made-up an hour being photographed. These
shoots work best if:
• You have your own business and want to show your face more on your feed: You need to put yourSELF out there.
• You are your brand, and you want pretty pictures to use in various ways to showcase all your ideas to the world!
• You’re leveling up in your biz and your old headshot simply won't do anymore.
• You’d love a makeover, maybe a Mimosa, and some direction on posing. You’d feel best with that support!
• Content, girl! You create the content and need the accompanying photos.
• You’re starting something new, and you know some gorgeous photos will catapult you to your next level.
Cost: $975 for your make-up, studio rental, photoshoot, and choice of 15 images from an online gallery with the option to buy more.
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Description: Headshot sessions are on set dates and locations. They last only a few minutes, and
have a simple, plain backdrop. They will suit you if:
• You need just one photo for your LinkedIn profile pic
• Your new job is requiring you to submit a photo for your e-signature
• You need a passport pic
• Any head & shoulders shot is totally fine.
Cost: $250 for your choice of 3 photos from an online gallery.
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Whether it's the company Christmas party, an HOA event, or a Sip & Shop for your clients, having a professional photographer is the best way to capture all the work that went into the day, whilst STILL ENJOYING THE DAY! I'll help tell the story of the event in a sincere, colorful, lighthearted way. The resulting photos will be social media GOLD. Engaging, connected, in-the- moment professional photography that you can share and tag with your organic market. Learn more about my event photography services here, then visit my event gallery, here.
Event sessions include:
• Minimum two hours of shoot time
• Light retouching and signature editing of the best photos from your shoot
• 20+ photos / hour of the very best storytelling photos from your event
$350 / hr